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ICICI

THE CHALLENGE
A leading bank in the financial services industry in India, with one of the first to market iPhone & Android mobile application came to improve the usability of an ever-changing application. They asked us to provide our analysis of their current application and help re-design their next generation application.

THE SOLUTION
The new application comes with enhanced usability and unique features/functions that will help differentiate it from its competitors. We found ways to: Reduce click rates, Improve navigation, Allow for scalability, Maintain great design.

Existing App Evaluation Persona Identification/User Profile/Personas Competitive Analysis & Information Architecture Wireframes